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  • Writer's pictureWorld Half Full

A credit to the planet


A Swedish company specialising in financial technology has launched the first eco-credit card that helps users track and measure the pollution associated with their purchases. Users will then be encouraged to compensate for any emissions by donating to projects that contribute to achieving the UNs Sustainable Development Goals.

The card — developed by Doconomy and called DO Black — links to an app that alerts them to investment funds that have a positive impact on the planet. Users will be rewarded financially for being more environmentally responsible and will receive refunds from aligned stores based on the ecological impact of their purchases. Even the credit card itself is made from bio-sourced material and is printed with an ink produced from recycled air pollution particles sourced from unburned carbon soot from exhausts, chimneys, and generators.

The ethos behind the eco-credit card — which has recently won the Creative eCommerce Grand Prix award at Cannes — is for banking to become more environmentally-friendly and for consumers to be more aware of the effects of their spending and lifestyle. “We all need to . . . rapidly move towards more responsible consumption,” says Doconomy CEO Nathalie Green. “With DO Black there are no more excuses.”

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