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  • Writer's pictureWorld Half Full

Get a mood boost when doing something green


Two-thirds of Brits say they enjoy the mood boost they get when doing something environmentally conscious. A new poll of 2,000 adults found that people take pride when, for instance, buying products that reduce their impact on the planet, when washing out tubs to reuse them, or when adding food scraps to their own compost bin.

Half of those surveyed also got a buzz from taking a ‘bag for life’ to the shops with them, and around 40% say they’re making more effort to visit zero-waste shops to refill bottles, jars and bags with produce instead of buying it packaged.

The survey was commissioned by household cleaning brand Ecover to mark the launch of the Ecover Refillery, a reused petrol station that aims to replace plastic waste with refills.

“A small change can make a big difference,” says Tom Domen, Ecover’s global head of long-term innovation. “The simple act of refilling a plastic bottle can make you feel good, while also reducing the amount of plastic waste sent to landfill.

The poll also found 41% think the UK government should be doing more to make refilling as accessible as recycling. One in five say they want to make refilling a priority for the year ahead. In fact, more than half (53%) would use ‘refill’ shops more if they had one closer to home, while more refill stations in supermarkets would make 62% more likely to reuse rather than recycle.

However, millions of Brits are already making the shift — including refilling water bottles, drinking from reusable coffee cups, and opting for reusable bags.

“Refill stations are becoming increasingly common across the country, and a simple search will tell you where your local store is,” Domen adds. “By the end of 2022, we aim to help people refill their Ecover bottles over three million times in the UK — which would be the equivalent of one refill every 10 seconds.”

| The Top 20 eco-friendly acts that put Brits in a good mood. How many can you check off?

  1. Taking a reusable bag shopping

  2. Turning lights off when not in use

  3. Reusing leftover food

  4. Washing out plastic containers and recycling them

  5. Turning things off at the power point when not in use

  6. Using a reusable water bottle

  7. Turning down the heating/using the heating less often

  8. Washing out packaging/plastic bottles for reuse

  9. Cycling or walking instead of driving

  10. Washing clothes at 30°C

  11. Using a food container instead of clingfilm or foil

  12. Using reusable cloths instead of single-use wipes

  13. Eating less meat

  14. Washing clothes less often

  15. Composting food waste

  16. Upcycling or repairing items and clothes

  17. Shopping for plastic package-free fruit and/or veg

  18. Buying secondhand items

  19. Buying eco-friendly products

  20. Putting leftover food in the compost

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